Context

Attracted by the success of Internet audio and video content, advertisers are waiting to be able to qualify and quantify this emerging audience, to select targets objectively and to analyze campaign results.

They also want to be able to tailor messages to varying audience profiles.

Metachannel’s solution

Metachannel’s OpenMedia solution offers advertisers the dynamic and instantaneous insertion of their messages in audio and video files.

OpenMedia goes further and permits complete management of advertising campaigns on media’s audiovisual content. The solution can, among others, modulate the advertising insertion logic by several parameters (like campaign criteria, user’s socio-economic profile and geolocation, and so on). It also provides media and advertisers with very precise reporting on the files consultation and the advertising audience.

Benefits

Metachannel offers advertisers a genuinely new distribution channel for their messages.

Metachannel’s solution allows advertisers to reach segmented audiences, profiled by centers of interest and membership of particular communities.

Finally, advertisers are able to anticipate their ROI using the audience measurements provided for each advertising campaign on the media’s audiovisual contents.

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